Vino Volo's mission is to become your personal wine country. Their brand reflects the lifestyle of wine country and their spaces now connect anyone to this rich, bold, and energizing lifestyle.

Vino Volo
AGENCY: Collective Architecture
YEAR: 2013
NEED: Environmental Graphics, Architectural feature

Vino Volo's mission is to become your personal wine country. Their brand reflects the lifestyle of wine country and their spaces now connect anyone to this rich, bold, and energizing lifestyle. We worked together with the architects to unfold an architectural installation that reflects the lifestyle and enhances the interior experience in their retail locations. 

The goal was to design and create a brand feature that can be repeated in different ways throughout their many growing locations without breaking their budget but also strengthening their brand with it. We explored wine bottle sculptures, crate lighting pendants and many others but we kept coming back into the architectural experience and how that could impact the brand in the future. This led us to emphasize their close relationship to wine country by utilizing wine crates and repurpose them into a crate wall with a systematic grid that gives dimension and display surfaces for their own products. Upcycling, affordable and architectural proved to add a bold statement to their retail location and the many locations opening throughout the nation.