Epic Smokehouse brings the nostalgia, textures and flavors of the rural smokehouse into the urban community. The environmental elements are rich in texture and connect not only to the restaurant but the community around the Pentagon.

Epic Smokehouse
AGENCY: Collective Architecture
YEAR: 2012
NEED: Logo Development, Signage, Illustration, Environmental Graphics, Web Design, Web Development, Art Direction, Stationery System, Menu Design

Epic Smokehouse is a neighborhood restaurant in the heart of Northern Virginia. The concept was to bring the textures and nostalgia of the rural smokehouse into a space where young professionals and an urban community could enjoy dinner, lunch, game night or simply meetings between friends. Our scope included: Logo Development, Identity Design, Signage, Environmental Graphics, Web Design and Development.

Reclaimed wood, textured kraft paper, hand drawn illustrations and vintage tattoos are used throughout the restaurant to work cohesively with the interior. The identity is stately and sharp while the custom wallcoverings and stained concrete tattoos give the space the appearance of a weathered interior full of warmth and comfort.