Epic Smokehouse

Arlington, Virginia
4,200 sq. ft.
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Brand Identity
Experiential Graphics
Illustration
Signage

Brief:

Epic Smokehouse is a restaurant in Northern Virginia with focus a on BBQ and American style comfort food. We were asked to develop their brand identity and environmental graphics in order enhance the architectural experience. Working closely with the architects, we established keywords to execute the visual palette: Americana, Textured, & Warm. We then explored what those things meant visually.

Solution:

The result was a series of posters, wall-coverings, glass graphics and even concrete tattooed decals that delight guests and generate conversation.

Solution:

The result was a series of posters, wall-coverings, glass graphics and even concrete tattooed decals that delight guests and generate conversation.