The campaign highlights the motion and energy derived from Brooklyn and into the artwork. We feel teams build their personality and character not from within but also from their community and this campaign reflects that.

Brooklyn Nets
CLIENT: Self Promotion
AGENCY: ROCK3RS
YEAR: 2012
NEED: Illustration, Art Direction, Brand Design, Advertising, Creative Direction, Digital Art, Sports Campaign

The Brooklyn Nets campaign project was a self initiated effort by the ROCK3RS team in order to connect with the recent relocation of the NBA team back to Brooklyn. We felt the need to do something for our NYC crowd and design a collection of illustrations, posters, apparel and digital elements that articulates the excitement building up to the new season at Barclay's Center. 

The campaign highlights the motion and energy derived from Brooklyn and into the artwork. We feel teams build their personality and character not from within but also from their community and this campaign reflects that.